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In short
Rockhopper Digital provides local SEO for businesses in Hastings and St Leonards, focusing on Google Business Profile visibility, review generation, service pages and technical fixes. Work starts with an audit against live Hastings search data, so you know where you stand and what will make the biggest difference before committing to a monthly plan.
In many Hastings sectors the search market is smaller than in larger towns, which works in your favour. Map positions are often held by businesses with modest review counts, and directories frequently take page-one places that a well-built local service page can win back.
That means a local business doing the fundamentals properly can get in front of them, without the budget a competitive city market would demand.
The map pack is the prize
For most Hastings service businesses, the three map results sit above everything else and take the majority of the clicks. Getting into them is a different job from ranking organically.
It rests on proximity, relevance and prominence. You cannot change where you are, but categories, services, hours, photographs, posts and above all reviews are all within your control, and most local businesses are leaving them alone.
Reviews do the heavy lifting
We look at review counts across a local market at the start of every engagement, and for many Hastings businesses the gap between those in the map pack and those just outside it can be closed with a steady, consistent flow of genuine reviews.
That means a proper review process: asking every satisfied customer, at the right moment, with a direct link, and responding to what comes in. It is unglamorous and it outperforms almost everything else available at this budget.
What we report
Positions measured at town level rather than nationally, because a national average position for a Hastings business tells you nothing useful.
Alongside that: Search Console clicks and impressions, Google Business Profile activity, enquiries from search, and a plain account of the work done that month.
Who will I be working with?
Martin Phillips, from the first conversation to launch day and after it.
Martin has over 25 years of design experience. He leads every project and stays your contact throughout, backed by a small team of SEO specialists and developers. There are no account managers, so nobody has to learn your business twice, and many clients have stayed with Rockhopper for years.
Martin provides personal friendly service at all times. He is flexible and open minded and happy to provide strategic advice as well as specific requests.
Common questions
How long before I see movement in Hastings?
Google Business Profile work and technical fixes can show within weeks. Organic positions on competitive local terms typically take three to six months. We will give you a baseline at the start so the change is measurable rather than a matter of opinion.
What if I am not physically in Hastings?
Then the map pack is much harder, and we would be straight with you about that. A service-area profile plus organic ranking on Hastings terms is the realistic route, and it is a slower one.
Do I need to be on the local directories?
Several of them rank on page one for Hastings web and service searches, so being listed puts you in front of the same people. It is worth doing, once, properly, and then leaving alone.
Have a question that isn’t answered here?
Send a message, or call for a proper conversation. Either way, you’ll be talking to Martin.
- Phone
- 07904 288451
- Based in
- Robertsbridge, East Sussex