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Website redesign without losing your rankings

A redesign should fix what is costing you enquiries, not cost you the traffic you already have.

  1. 1What actually loses traffic in a redesign
  2. 2How we protect what you already have
  3. 3What you get
  4. 4When a redesign is the wrong answer

In short

Rockhopper Digital redesigns and rebuilds existing UK business websites without losing search rankings. Every URL is mapped, pages that earn traffic are kept, and redirects go live with the new site. Typical projects take six to ten weeks and are quoted as a fixed price.

Most redesigns go wrong the same way. The new site looks better, and a month later the enquiries have dried up, because URLs changed without redirects and the pages that were quietly earning traffic were cut or rewritten past recognition.

We plan the move before anything is designed: what ranks now, what brings enquiries, and what each existing page becomes. You deal with Martin Phillips from the first call to launch, and you get a fixed price before any work starts.

What actually loses traffic in a redesign

In our experience it is rarely the design. It is one of these five:

  • URLs change and nothing redirects the old ones
  • Pages that were earning traffic are dropped because nobody checked which they were
  • Copy is cut to suit the new layout, and the detail that ranked goes with it
  • The new site is heavier and slower than the old one, particularly on a phone
  • Forms, tracking and booking links are not tested before launch
Search trafficLaunch dayRedirects in place before launchRedirects missedTime
An illustration of the pattern, not client data. When redirects are missed, traffic drops the week the new site goes live.

How we protect what you already have

  • We crawl the current site and read its Search Console data before design starts
  • Every URL is mapped to its replacement, including the ones nobody remembers
  • Pages that earn traffic keep their content and their purpose, even when the wording changes
  • Redirects go live with the site, not the week after
  • We watch Search Console through the first weeks, so anything odd shows up in days rather than months

What you get

  • A design built around the enquiry you want, not around a template
  • A structure planned on what your customers search for
  • Fast pages: this site scores 98–99 on mobile in Google’s Lighthouse test, and client sites are built to the same standard
  • Enquiry forms recorded server-side and tracked as conversions in GA4
  • Content you can edit yourself, with a handover session
  • Technical SEO built in: clean URLs, structured data, correct heading order

When a redesign is the wrong answer

Sometimes the site is sound and the problem is three pages, a slow server or a Google Business Profile nobody has touched. Rebuilding then costs money for nothing.

We audit before recommending, and we will say when targeted fixes would do. If you want the detail first, read redesign without losing rankings, or look at SEO and local search if being found is the real problem.

One point of contact from start to finish

Martin Phillips, from the first conversation to launch day and after it.

Martin has over 25 years of design experience. He leads every project and stays your contact throughout, backed by a small team of SEO specialists and developers. There are no account managers, so nobody has to learn your business twice, and many clients have stayed with Rockhopper for years.

Martin at Rockhopper has been maintaining our sites for some time now and provides a highly professional service at a very fair price. I would have no hesitation in recommending Rockhopper.

Tim Kitching, Google review Rated 5.0 from 18 Google reviews

Where we work

Based in Robertsbridge, East Sussex, and working with businesses across Sussex, Kent and the rest of the UK, as well as clients in the US, Canada and South Africa.

Common questions

Will a redesign damage my Google rankings?

Not if it is planned properly. Rankings are lost when URLs change without redirects and when content that was earning traffic is dropped in the rebuild. We audit the current site first, keep what earns its place and put the full redirect map live at launch.

How long does a redesign take?

Six to ten weeks for most business sites. The variable is almost always content: projects with the text and photographs ready move quickly, projects waiting on them do not.

What does a redesign cost?

A straightforward business site with a handful of service pages starts in the low thousands. E-commerce, bookings or a large page count add to that. You get a fixed price in writing after a first conversation.

Can you redesign without changing platform?

Yes. Most redesigns stay on WordPress, in Divi, Elementor or a custom theme. If moving platform is the right call, that is a separate conversation and it is covered on our AI website design and builds page.

What do you need from me to start?

Access to the current site and its analytics, whatever content and photography you have, and one person who can make decisions. We handle the rest, including the Search Console work.

Every project starts with a conversation.

Send a message, or call for a proper conversation. Either way, you’ll be talking to Martin.

Based in
Robertsbridge, East Sussex

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