Insights
Notes on web design, search and the things clients actually ask about.
Overview
Practical, plain-English guidance for UK small businesses on the questions we are asked most: which platform to build on, what a website should cost, how to redesign without losing rankings, and how to show up in Google and in AI answers.
Every article is written by Martin Phillips from real project work. If you would rather have it done for you, see our WordPress web design, SEO and local search and AI website build services.
Use this checklist to see how your website measures up in 2026: clear messaging, mobile speed, trust signals, search visibility, easy enquiries and the essentials behind the scenes.
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Google measures how fast and stable your website feels using three Core Web Vitals. Here is what LCP, INP and CLS mean in plain English, the targets to…
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A website is not finished on launch day. Here is what proper WordPress maintenance covers each month, what goes wrong when it is skipped, and how to tell…
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A practical guide to answer engine optimisation for UK small businesses, covering quotable content, structured data, entity clarity and AI crawler access.
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Bulk AI content rarely fails loudly. It fails by confusing search engines about what your site is for, and the recovery is slower than the publishing was.
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An honest account of which parts of the web design process AI genuinely sped up, and which parts it has not touched at all.
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An even-handed comparison of AI website builders and WordPress, covering cost, speed, SEO control, lock-in, and a simple rule for deciding.
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Redesigns lose rankings for predictable reasons, and every one of them is avoidable if you do the work in the right order.
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The parts of a Google Business Profile that most local businesses leave half done, and how to fix each one.
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Local search rewards different things from national SEO, and most East Sussex businesses are missing the same four basics.
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Tell us what you are trying to achieve and we will tell you honestly what it takes, what it costs and whether we are the right people for it.
