In short
Rockhopper Digital builds websites for tradesmen, builders and property services, including Rogas Plumbing and Heating in Tonbridge, WeDo Property Services in London and Garden Creations in Kent. Each has service pages, galleries of real work and quote forms built for phones.
Overview
Most people looking for a trade search on a phone, skim two or three sites and call the one that looks the least risky. That decision is made on photographs of real work, on reviews, and on whether they can see at a glance that you cover their area.
We build sites that answer those three things immediately and then get out of the way. Every enquiry is recorded server-side and tracked as a conversion, so you can see which jobs came from search rather than guessing.
Trade and property sites we have built
Three live sites. Open them on a phone, which is how your customers will.
Plumbing and heating
Rogas Plumbing and Heating
A Tonbridge firm with a page for each service, from central heating to gas servicing and bathrooms, plus galleries of completed installations and customer testimonials.
Visit the site
Cleaning and property
WeDo Property Services
London cleaning and property maintenance, from end-of-tenancy cleans to kitchen fitting and decorating, with a quote request on every service.
Visit the site
Landscaping
Garden Creations
Large-scale garden design and build across Kent and Sussex, where the photography does most of the selling and the site stays out of its way.
Visit the site
What actually wins work for a trade
- A Google Business Profile that appears in the map results, with reviews arriving steadily rather than in one burst
- A page for each service you offer, not one page listing all of them
- Photographs of your own work, not stock images of somebody else’s van
- The areas you cover, said plainly, so people know whether to call
- A number that dials in one tap and a quote form with four fields, not twelve
Speed matters more than it sounds
Your customer is often standing in the room that needs fixing, on a patchy signal, with two other tabs open. A site that takes five seconds to appear has already lost to the one that took two.
We build light pages and compress images properly. It is unglamorous work and it is the difference between an enquiry and a back button.
Quotes that arrive with enough to price
A form that asks only for a name and a message produces enquiries you cannot quote from. We set the fields to match how you actually price: type of job, where it is, rough timescale, and anything specific to your trade.
Every submission is stored on the site as well as emailed, so nothing is lost to a spam folder, and each one is tracked so you can see which pages produce work.
Where the enquiries really come from
For most trades the map results sit above everything else and take the majority of the clicks. The website and the profile have to agree with each other and back each other up.
We set both up together. SEO and local search covers the ongoing side, and our Google Business Profile checklist lists the jobs most businesses skip.
Questions
Your questions.
Answered.
If yours is not here, ask. A conversation costs nothing.
Discuss your projectI get all my work from word of mouth and Checkatrade. Do I need a website?
Not always, and we will say so. But people check you before they call, and a site you control is where you set the terms rather than sitting in a list next to competitors. If a well-kept Google Business Profile would do more for you right now, we will tell you that instead.
Will my site show up when somebody searches my trade and my town?
That is what it is built for, but it is not instant. It needs a page for each service, a properly set up Google Business Profile and reviews coming in consistently. We will tell you where you realistically stand before you commit to anything.
What does a trades website cost?
A straightforward site with a handful of service pages and a quote form starts in the low thousands. We quote a fixed price after a conversation, not an hourly rate.
How long does it take?
Usually six to ten weeks, and quicker for a small site when the photographs are ready. Getting good pictures of your own work is the single most useful thing you can do to speed it up.
Can you set up my Google Business Profile as well?
Yes. Categories, services, service area, hours, photographs and a review link, set up to match the website rather than contradict it.
Start a conversation
Something in mind?
Let’s talk.
Tell us what you are trying to achieve and we will tell you honestly what it takes, what it costs and whether we are the right people for it.