Core Web Vitals explained for UK business owners
Google measures how fast and stable your website feels using three Core Web Vitals. Here is what LCP, INP and CLS mean…
In short
Rockhopper Digital provides SEO for businesses in Eastbourne, covering technical audits against live crawl and Search Console data, service page architecture, Google Business Profile and monthly reporting. Eastbourne positions are measured from Eastbourne, because a nationally sampled position is not a local ranking.
Eastbourne carries several times the search volume of the surrounding towns, which makes it the most valuable local market nearby and the one worth investing properly in.
It is also the one where doing the fundamentals badly is most obvious, because there are enough businesses competing that the gaps show.
Service pages before content marketing
Most Eastbourne businesses we look at are missing the basics rather than missing a blog. One page covering eight services, no location signals, thin page titles, and nothing structured for search.
Fixing that comes first. Blogging before your service pages rank is building the roof before the walls.
Technical health
Eastbourne businesses frequently run sites that have been added to for years, and it shows: duplicate pages, redirect chains, orphaned content, page weight in the megabytes and Core Web Vitals failing on mobile.
We audit against live crawl and Search Console data rather than a plugin score, then work through in order of impact. Audit tools produce false positives and acting on them costs money for nothing.
Measured at town level
A position pulled at national level is not a local ranking, and reporting it as one is misleading. We measure Eastbourne positions from Eastbourne.
Who will I be working with?
Martin Phillips, from the first conversation to launch day and after it.
Martin has over 25 years of design experience. He leads every project and stays your contact throughout, backed by a small team of SEO specialists and developers. There are no account managers, so nobody has to learn your business twice, and many clients have stayed with Rockhopper for years.
Martin provides personal friendly service at all times. He is flexible and open minded and happy to provide strategic advice as well as specific requests.
Common questions
Is Eastbourne harder than Hastings or Bexhill?
Yes, but the prize is bigger. Search volume on the main terms is several times higher. Difficulty is still low by national standards.
Can you work on a site you did not build?
Most of our SEO work is on sites built by someone else. We start with an audit and tell you plainly what is worth fixing and what is not.
What does SEO cost?
It depends on the state of the site and how competitive your terms are. We scope it after an audit so you are buying a defined piece of work rather than an open-ended retainer.
Have a question that isn’t answered here?
Send a message, or call for a proper conversation. Either way, you’ll be talking to Martin.
- Phone
- 07904 288451
- Based in
- Robertsbridge, East Sussex