Richard John

The brief

Richard John runs hair, beauty and training as related but distinct businesses. Each has its own phone number, its own clientele and its own booking pattern. A client coming in for a Clarins facial is not the same visitor as someone researching an apprenticeship, yet both were starting in the same place.

The group also sells retail products, gift vouchers and treatment packages, and runs offers that change through the year. All of that needed a structure the salon could manage itself without the site drifting into a noticeboard, and the brand had to hold steady across all three strands.

The approach

We gave each strand its own section and its own way in, sitting under a single brand treatment so the group still reads as one business. Hair, Beauty and Academy each carry their own services, pricing and contact details, and the homepage points at all three without ranking one above the others.

Booking runs through the salon's existing system, so the job was to get visitors to the right booking route quickly rather than rebuild something that already works. Offers and vouchers are managed as editable content with clear start and end dates, so seasonal promotions come down as easily as they go up.

The outcome

Three parts of the business now sit under one brand without competing for the same visitor, and the site now ranks first on Google for “hairdressers worthing” and “hair salon worthing”.

What the client said

We’re really happy with our new website. Martin was brilliant to work with from the start to finish. He was always easy to contact, explained everything really clearly and had some great ideas that we hadn’t even thought of. We touched base regularly on a Teams call and made some tweaks as we went, as different things cropped up.

The website looks amazing and is really easy for our clients to use. He understood exactly what we wanted for our hair and beauty salon and brought it all together perfectly. We’d definitely recommend Martin to anyone looking for a new website!