Where’s Gut: A Pioneer Design Studio Redefining Boundaries Through Collaboration

In Kuala Lumpur, Magdalene Wong is revolutionizing the design industry through her avant-garde studio, Where’s Gut. With a diverse background and a passion for collaboration, Magdalene has gained widespread acclaim for her studio, which draws inspiration from Chinese culture, philosophies, and symbols.

Where’s Gut goes beyond the typical design studio, exploring topics like mental wellbeing, urbanization, animal rights, multiculturalism, and environmental preservation. Under Magdalene’s leadership, Where’s Gut uses print and packaging design to create visually captivating pieces that challenge industry norms.

The name “Where’s Gut” has a symbolic meaning, paying tribute to the studio’s beloved cat. Gut represents curiosity and exploration, reminding everyone to stay curious and push creative boundaries.

One notable project by Where’s Gut was inspired by the humble tomato plant. They created an elegant card and angpow set that showcased the plant’s intricate beauty, infused with the aesthetics of Chinese embroidery. This project highlighted Where’s Gut’s attention to detail and their ability to incorporate Chinese cultural elements seamlessly.

Magdalene’s diverse upbringing has deeply influenced her creative journey. Exposed to different cultures, she appreciates diverse perspectives and skillfully incorporates elements from various backgrounds into her designs. This cultural diversity is evident in the unique pieces created by Where’s Gut.

Collaboration is at the core of Where’s Gut. Magdalene thrives on diverse projects and working with individuals from different backgrounds, as innovative ideas often come from diverse minds. This collaborative approach infuses creativity and expertise into each project, resulting in exceptional outcomes.

Where’s Gut is recognized for bridging gaps between mediums, excelling in print and packaging design. Their versatility shines through in visually stunning magazine spreads, captivating brand identities, and interactive packaging experiences.

Magdalene’s creative process is heavily influenced by Chinese culture, philosophies, and symbols. Drawing inspiration from Chinese embroidery, she seamlessly incorporates these aesthetics into her designs, adding elegance and cultural significance. Where’s Gut intertwines modern design principles with ancient traditions, creating visually captivating pieces that resonate with a wide audience.

The impact of Where’s Gut extends beyond design projects. The studio actively engages with important issues such as mental wellbeing, urbanization, animal rights, multiculturalism, and environmental preservation. Through their creative endeavors, they raise awareness and stimulate conversations, using design as a tool for positive change.

Where’s Gut stands as a testament to the transformative power of creativity and collaboration. With an appreciation for cultural diversity and a dedication to pushing creative boundaries, Where’s Gut bridges gaps between mediums and identities, producing visually stunning and thought-provoking designs. Their work inspires and challenges us to embrace fresh perspectives and the beauty of our multicultural world.

Where’s Gut is more than just a design studio; it ignites change through creativity, sparking conversations and provoking thought. With visually captivating designs and a commitment to collaboration, Magdalene Wong and her team at Where’s Gut continue to push boundaries and inspire others to embrace the richness of cultural diversity. In an ever-evolving world, Where’s Gut stands as a beacon of innovation and creative excellence.

Get in touch …

We’d be delighted to connect with you and discuss your project.

× How can I help you?