OpenAI, a leader in artificial intelligence, has been redefining what is possible. Behind their advancements lies the team at Area 17, who have been working to transform OpenAI’s work into an accessible format. Through humanist design and nostalgic inspiration, Area 17 has revamped OpenAI’s identity and website, preparing the organization for a more public role.
In 2019, OpenAI transitioned from a non-profit to a for-profit model. Seeking a fresh identity, they enlisted Area 17. Inspired by retro computer-generated illustrations, the designers at Area 17 created a visually striking contrast. The color palette relied on black and white, with pastels and dark shades. This evoked sophistication and integrated OpenAI’s work with the human experience.
Typography played a crucial role in conveying OpenAI’s message. Söhne and Signifier typefaces were chosen for modernity and readability, ensuring OpenAI’s content would be easily digestible for a global audience.
To enhance the user experience, Area 17 embraced nostalgia. By using 1px strokes and right angles in their iconography and interface elements, OpenAI’s products became visually precise.
Photography added warmth and humanity to the revamped OpenAI website. People-focused images humanized AI technology, showcasing its potential to positively impact lives.
Area 17 prioritized accessibility while crafting the website. Through research, including interviews and studies, they gained a deep understanding of OpenAI’s diverse audience. This allowed them to create a website that effectively communicated the benefits and potential of AI to users from all walks of life.
OpenAI, founded in 2015 by Sam Altman, Elon Musk, Carlos Virella, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba, has been at the forefront of AI research. The collaboration between Area 17 and OpenAI has brought these innovations to a wider audience, preparing OpenAI for its new public-facing status.
This partnership showcases the power of design in making AI technology more accessible. By incorporating humanist design and touches of “magic,” OpenAI’s transformation from a non-profit to a mainstream talking point has become a reality.
As OpenAI continues to push the boundaries of AI research, Area 17’s design contributions ensure that these advancements are presented in a visually compelling and user-friendly manner. By bridging the gap between technology and the human experience, OpenAI and Area 17 are changing how AI is perceived, making it more approachable and inclusive for all.
In a world where AI shapes our future, OpenAI’s collaboration with Area 17 shows how design can revolutionize technology. Through their humanist approach and dedication to accessibility, OpenAI is redefining AI and making its benefits accessible to everyone. With their combined efforts, OpenAI and Area 17 are creating a future where AI is a tool that empowers and enriches the lives of individuals worldwide.