NASA has announced the launch of its updated web platforms in a groundbreaking move aimed at captivating and inspiring the American public. The space agency has partnered with Blink UX, a renowned company specializing in user experience research and design, to create three new web platforms – NASA.gov, science.nasa.gov, and NASA +. These platforms promise to provide a seamless and easy-to-use experience for users, with a focus on user-friendly navigation, a powerful search engine, and improved publishing tools.
The goal of these platforms is to offer a user-friendly and topic-driven experience for visitors, allowing them to easily access and navigate through the wealth of information provided. To achieve this, NASA collaborated with Blink UX, who conducted extensive research over a two-year period. This research involved gathering insights from 2,633 audience members, 202 NASA stakeholders, and 268 user research sessions. By involving both the public and internal stakeholders, the collaboration ensured that the platforms met the needs and preferences of the intended audience.
Blink UX’s expertise in user-centered design and modernizing legacy platforms made them the ideal partner for NASA. Their commitment to a user-centered approach allowed them to surpass the expectations of the American public and assist NASA in achieving its goals.
One of the main goals of this revamp was to empower content creators to tell consistent and engaging stories. By providing a cohesive and intuitive design system, the platforms enable content creators to effectively showcase NASA’s groundbreaking research and discoveries. This storytelling aspect is crucial in captivating the American public and fostering an interest in science among the next generation.
The user-friendly nature of the platforms is evident in the improved navigation and publishing tools. Visitors can now easily navigate through the vast amount of information available on the websites, ensuring that their exploration of NASA’s universe is a smooth experience. The powerful search engine further enhances their interaction with the platforms by allowing them to quickly find specific information.
NASA’s decision to elevate its main digital platforms was driven by the need to adapt to the changing needs and expectations of its audience. The agency understands the importance of making scientific information accessible and engaging to a wide range of individuals. By embracing user-friendly design principles, NASA aims to inspire curiosity and ignite a passion for science among people of all ages.
The launch of these updated web platforms marks a significant milestone for NASA and its commitment to public outreach. The agency recognizes the profound impact it can have on young minds, and it hopes that by providing an immersive and captivating web experience, it can motivate the next generation to pursue careers in STEM fields.
As NASA continues to push the boundaries of scientific exploration, its new web platforms serve as a window into the agency’s extraordinary work. Through the collaboration with Blink UX, NASA has created an online presence that showcases its achievements and encourages individuals to delve deeper into the wonders of the universe.
In conclusion, the unveiling of NASA’s user-friendly web platforms is an exciting development aimed at captivating the American public and inspiring the next generation of scientists. With a powerful search engine, easy navigation, and improved publishing tools, these platforms offer a smooth and intuitive experience. Through their collaboration with Blink UX, NASA has ensured that the platforms cater to the needs and preferences of the audience, providing a unique opportunity to explore the wonders of the universe. This exciting venture into the digital realm showcases NASA’s commitment to igniting the passion for science and discovery among individuals of all ages. So, get ready for an awe-inspiring journey through the cosmos with NASA’s phenomenal new web platforms!