Google is making changes to its Core Web Vitals metrics to improve user experience and website performance. On March 12, 2024, Google will replace the First Input Delay (FID) metric with a new measure called Interaction to Next Paint (INP). The goal is to address issues like long tasks, unresponsiveness, and unexpected behavior that frustrate users and undermine their browsing experience.
Poor responsiveness has long been a concern for website owners and users. When a webpage fails to promptly respond to user input, it causes frustration. Recognizing this negative impact, Google has decided to replace FID with INP.
The INP metric uses data from the Event Timing API to evaluate webpage responsiveness. It measures the time it takes for a user’s interaction to be acknowledged and for the next visible update to occur. By focusing on this metric, Google aims to provide a more accurate representation of website performance and enhance user satisfaction.
To assist website owners, Google has introduced INP reports to its Search Console. These reports allow webmasters to track and analyze INP scores. The addition of INP reports highlights the growing importance of this metric as a key performance indicator.
Google has also provided a comprehensive guide on optimizing for INP. This guide offers insights and recommendations for improving website responsiveness. It equips webmasters with the tools to identify areas for improvement and implement effective strategies.
This change affects Google Search Console reports, which will no longer display FID metrics. The focus will now be exclusively on INP. This shift may require SEO professionals to adjust their strategies and prioritize INP instead.
However, it is important to note that Core Web Vitals and FID scores are still crucial aspects of a website’s page experience. While FID metrics will no longer be shown in the Google Search Console report, they hold value in understanding and improving website performance. Website owners should not solely focus on INP but take a holistic approach to improving page experience.
Furthermore, poor responsiveness negatively impacts user experience. Google provides an example where long tasks block an accordion from opening promptly. Instances like these frustrate users and discourage further engagement. By prioritizing INP, webmasters can identify quick improvements that enhance site responsiveness.
Google plans to include INP in the Core Web Vitals report within the Google Search Console later this year. This integration will provide webmasters with a comprehensive overview of website performance, enabling them to identify areas for improvement and optimize accordingly.
In conclusion, Google’s decision to replace FID with INP as a Core Web Vitals metric represents a significant shift in prioritizing website responsiveness and improving user experience. With the addition of INP reports in the Search Console and a comprehensive optimization guide, webmasters have the necessary tools to enhance website performance. While FID scores remain important, the focus on INP will require SEO professionals to adjust their strategies. By considering the holistic aspects of Core Web Vitals and prioritizing website responsiveness, website owners can create a more enjoyable browsing experience for users.