Google is working on a new feature called the “top-rated” call-out, which aims to change how users find and choose local service providers. This feature is designed to improve the user experience in local business searches by highlighting Local Services ads (LSAs) with the best reviews in specific areas. This feature has caught the attention of industry experts and advertisers because it could significantly affect the visibility and reputation of local businesses.
LSAs are already useful for users looking for trusted service providers in their area. The “top-rated” call-out takes this a step further by showcasing LSAs with the best reviews in specific areas. This feature provides users with important information, like images, reviews, opening hours, service duration, service areas, and a call button. By increasing the visibility of businesses with positive reviews, this feature has the potential to drive conversions, raise brand awareness, and improve the reputation of recommended businesses.
Currently, the “top-rated” call-out is limited to certain areas, but it could expand to all advertisers in the future. Google has confirmed the experiment, but hasn’t provided further details, suggesting that they are still assessing its performance and impact. The results of these evaluations will determine whether Google continues or expands this feature, so it’s worth keeping an eye on.
The main goal of the “top-rated” call-out is to build trust with consumers and encourage contact and purchases. By prominently displaying LSAs with top reviews, Google aims to give users a reliable way to find trustworthy service providers. This feature could revolutionize how consumers make decisions by offering a curated selection of highly recommended businesses.
For local businesses, being recommended as “top-rated” by Google comes with significant advantages. It increases visibility in search results and establishes credibility and trustworthiness with potential customers. This can lead to higher conversion rates and a stronger brand reputation in the local community.
However, the “top-rated” call-out is just one aspect of Google’s efforts to improve the user experience in local business searches. Another recent development related to LSAs is the Nearby Events and Deal feature, which gives users information on local events and deals, giving them more options to explore while searching for local services. Advertisers should stay informed about these updates to make the most of the opportunities they offer.
Google’s commitment to improving search results and providing users with the most relevant and useful information is clear in the “top-rated” call-out feature. By highlighting LSAs with top reviews, Google ensures that users have reliable and trustworthy options. This aligns with Google’s broader mission to improve the user experience and deliver accurate and trustworthy search results.
While the “top-rated” call-out is currently being tested, its potential impact should not be underestimated. If successful, it could change how consumers discover and choose local businesses. By increasing consumer confidence in contacting and purchasing from recommended businesses, this feature could significantly affect the success and growth of local service providers.
In conclusion, Google’s “top-rated” call-out for Local Services ads is a promising development that aims to increase consumer trust and visibility for local businesses. By highlighting LSAs with top reviews in specific areas, Google gives users reliable and trustworthy options while improving the overall user experience. As this feature continues to be tested and improved, its potential impact on the local services market should not be overlooked. Local businesses should closely monitor this development and take advantage of the opportunities it presents to improve their brand reputation and reach a larger audience. With Google leading the way towards a more transparent and reliable local services industry, users can look forward to effortlessly discovering trusted service providers.