Empowering SMEs: Valuable Insights and Expertise at Central Mountain SBDC Workshops

Small businesses and entrepreneurs in Chaffee, Lake, and Park counties now have a valuable resource – the Central Mountain Small Business Development Center (SBDC). This organization is dedicated to providing workshops and resources to support businesses in all areas of their operations. The workshops cover a wide range of topics, from understanding target consumers to improving marketing strategies and streamlining operations. These workshops offer valuable insights and knowledge that can help businesses succeed in today’s competitive market.

One of the standout workshops offered by the SBDC is “Finding Your Target Consumer.” Led by Kristine Carey, Executive Director of Naturally Boulder, this session delves deep into understanding the target audience of businesses. Through the use of avatars, demographics, and validation calls, businesses gain valuable knowledge that allows them to tailor their marketing efforts effectively. The result is maximum impact and engagement with their desired consumers.

In the realm of marketing, the SBDC offers the popular “Marketing Power Hour” workshop, which includes live website audits. Led by Jessica Sorden, owner of Envision Web Designers, this workshop focuses on improving website traffic through on-page SEO improvements. Participants have the opportunity to have their websites analyzed and optimized, gaining the knowledge and tools needed to attract more visitors and enhance their online presence.

But the workshops offered by the SBDC go beyond marketing. They also cover essential business operations. The “Business Ops” workshop, led by Christine Forster, CEO of BIG DEAL Company, explores software platforms preferred by small businesses. Participants learn about website creation, marketing tools, and finance management, equipping them with the skills to streamline their operations and maximize efficiency. With Forster’s expertise, attendees will be armed with the knowledge to overcome challenges faced by small businesses.

Recognizing the importance of hiring practices and bias mitigation, the SBDC also offers the invaluable “People Ops” workshop. Led by HR and Systems Strategist Consultant Otisa Eads, this two-part series focuses on equitable hiring and interviewing practices. By addressing bias and improving hiring processes, businesses can create a diverse and inclusive work environment that fosters innovation and success.

To ensure accessibility for all, the SBDC offers both on-demand and scheduled workshops until December 31. This flexibility allows participants to access valuable resources at their convenience, fitting seamlessly into their busy schedules. Moreover, the workshops provide opportunities for group discussions and Q&A sessions, fostering knowledge-sharing and networking among participants. This collaborative environment ensures that businesses not only gain vital knowledge but also forge valuable connections within their local business community.

Candace Bryans, CDHS Budget Analyst, leads the highly anticipated “Finance Sense” workshop, which delves into mastering financial statements and understanding numbers. This workshop empowers entrepreneurs with the financial literacy necessary for effective budgeting and decision-making. With Bryans’ expertise, attendees will be equipped to navigate the often daunting world of finance with confidence.

The SBDC website serves as a central hub for more information about their services, including upcoming workshops and additional resources. It also provides details about the SBDC’s target counties and the comprehensive support it offers to small businesses and entrepreneurs. Whether businesses are seeking guidance in social media efficiencies, SBA lending essentials, or recruiting practices, the SBDC has a diverse range of workshops to meet their needs and propel them towards success.

What truly sets the SBDC workshops apart is the caliber of industry experts serving as speakers. With their wealth of knowledge and expertise, participants have the opportunity to benefit from the insights and experiences of these professionals, gaining a competitive edge in their industries. The SBDC’s commitment to providing top-notch resources and workshops demonstrates their dedication to supporting small businesses and entrepreneurs, serving as a valuable ally in their journey towards success.

To register for these transformative workshops and explore the full range of services provided by the SBDC, interested participants can visit the SBDC website. With its mission to empower and support small businesses, the Central Mountain SBDC emerges as an indispensable ally for entrepreneurs in Chaffee, Lake, and Park counties. By offering invaluable resources and expertise, the SBDC equips businesses with the tools they need to thrive in today’s business landscape.

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