Design de Plume: Reshaping Design with Inclusivity, Boosting Unheard Voices

Design de Plume, a creative agency in Sudbury, is setting a new standard in the design industry by prioritizing inclusivity, diversity, and sustainability. Since its establishment in 2009, Design de Plume has not only thrived, but also gained international acclaim.

The recent recipient of the esteemed DNA Paris Award, the Knowledge Basket Project, has further solidified Design de Plume’s reputation as a trailblazer in the field. This prestigious award recognizes exceptional products and design solutions in various disciplines. The project was praised for its integration of Indigenous knowledge and its commitment to preserving and honoring the heritage of Indigenous communities in Canada.

Co-owners Jennifer Taback and Meggan Van Harten have played a key role in the success of Design de Plume. Taback, a graduate of Laurentian University’s Communication program, and Van Harten, who completed Cambrian College’s graphic design program, combine their expertise to amplify the stories of historically marginalized groups. Their goal is to inspire the next generation of designers to think innovatively and push the boundaries of what is possible.

Design de Plume has established itself as a trusted partner in the design industry, serving clients across the United States, including renowned institutions such as Johns Hopkins University. Their range of services includes branding, design, website development, consultation, and strategic solutions, catering to governments, nonprofits, cultural organizations, healthcare providers, and higher education institutions.

What sets Design de Plume apart from other agencies is its inclusive marketing approach, deeply rooted in values of Indigeneity, inclusivity, diversity, equity, accessibility, and sustainability. This unique perspective allows them to create impactful designs that resonate with diverse audiences. By incorporating Indigenous practices, Design de Plume strengthens the connection between their clients and the communities they serve.

In their pursuit of global impact, Design de Plume actively seeks collaborations with international companies that share their commitment to inclusivity and accessibility. Operating both domestically and internationally, they strive to establish meaningful connections that transcend cultural boundaries.

The Knowledge Basket Project exemplifies Design de Plume’s dedication to providing an immersive experience for users. Through auditory and visual elements, this groundbreaking project offers a dynamic platform for individuals to engage with Indigenous-led conservation efforts. Leveraging technology, Design de Plume aims to bridge the gap between traditional knowledge and modern society, fostering mutual understanding and appreciation.

As an Indigenously owned and women-led creative agency, Design de Plume serves as a symbol of empowerment and representation. Their work not only celebrates Indigenous cultures but also challenges the prevailing norms of the design industry. By amplifying stories that have long been overlooked, Design de Plume is forging a path towards a more inclusive and equitable future.

Despite their success, Design de Plume remains deeply connected to Sudbury, the city where their journey began. By choosing to establish their business in their hometown, they demonstrate their commitment to the community and their desire to contribute to its growth and prosperity.

In an industry often characterized by exclusivity and homogeneity, Design de Plume is leading the way in reimagining the possibilities. Through their commitment to inclusivity, sustainability, and amplifying underrepresented voices, this Sudbury-based design firm is making a lasting impact, one creative project at a time.

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