Blue Yonder: Changing Real Estate Development with Creative Branding and Website Design
In the competitive world of real estate development, one company stands out for its unique approach. Blue Yonder, known for its unconventional strategies, has transformed the game with its striking branding and captivating website design. Through collaborations with design agencies Unfettered and The Graphic Standard, Blue Yonder fearlessly embraced risks and defied expectations, resulting in an exceptional brand and website experience.
To create the visual identity for Blue Yonder, the company worked with Unfettered and The Graphic Standard. These design agencies aimed to capture the essence of Blue Yonder through a visual identity that would make a lasting impact. The Graphic Standard took charge of the website design, incorporating thoughtful motion, interactions, and transitions that engage users from the moment they arrive.
One of the most distinctive elements of Blue Yonder’s visual identity is its logo, featuring a bold and stylized bull symbolizing strength and confidence. This choice reflects the fearless and forward-thinking nature of the company. The logo’s logotype brings seriousness and establishment, instilling trust and credibility in potential clients.
The selection of brand fonts was carefully considered to effectively convey Blue Yonder’s message. The designers chose a combination of typefaces that offer flexibility and purpose. All-caps sans serif fonts were used for headlines, reflecting the company’s dynamic and assertive nature. In contrast, a conversational serif font was used for subheads, adding an approachable and human touch to the brand. The body copy is set in a highly legible and friendly geometric sans serif font.
To ensure a consistent and cohesive visual experience, Blue Yonder’s design system is based on a monochromatic color palette. The use of red, a striking and active color, adds vibrancy and energy to the brand, reinforcing Blue Yonder’s commitment to breaking boundaries.
While design played a vital role in the brand’s transformation, Unfettered also brought strategic expertise to the table. The agency crafted a positioning and personality for Blue Yonder that defied industry norms and set the company apart. By embracing risks and doing something unexpected, Blue Yonder showcased its commitment to pushing boundaries and reimagining real estate development.
The co-founders of Blue Yonder, Bobby Dillard and Tyler Buckler, are the driving force behind the company’s success. Their shared vision and passion for innovation have propelled the company to new heights. Their willingness to take risks and challenge conventions allowed Unfettered and The Graphic Standard to create a groundbreaking brand and website experience.
The results of Blue Yonder’s rebranding project are spectacular. The brand’s visual identity defies expectations and sets a new standard in the industry. From the captivating logo to the carefully crafted typography and dynamic website design, every element works together harmoniously, leaving a lasting impression on clients and visitors.
Blue Yonder’s bold and unconventional approach to real estate development has solidified its position as a leader in the industry. Through its collaboration with Unfettered and The Graphic Standard, the company has redefined what it means to stand out in a crowded market. With a strong and distinctive visual identity, Blue Yonder continues to push boundaries and inspire others to think outside the box.
In a world where first impressions matter, Blue Yonder’s brand and website experience leave a lasting impact. By embracing risks, defying expectations, and breaking free from convention, Blue Yonder has set a new standard for what is possible in real estate development. With its bold branding and stunning website design, Blue Yonder stands as a testament to the power of creativity and innovation in shaping industries.